This is one of my hardest entrepreneurial lessons learned: Past Performance Doesn’t Equal Future Success! And I’m not sure I’ve fully learned it yet, either. But I wanted to pass this on – because it’s so important for my fellow imperfect business owners, who’ve failed, who’ve made mistakes in the past!

This week, I was watching a heartfelt plea from one creator to the company that controls his livelihood to address issues which he’d been battling for over 3 months. Now this wasn’t a ‘poor me, they changed the algorithms’ type post… This was much more disturbing..

Before I read the book Essentialism by Greg McKeown I used to say Yes, to every opportunity. But, my big dreams they were always forgotten… There was no time because I was saying Yes to everything else, except what mattered to me the most. It was how I lived my life for decades before I read Greg’s book (and I re-read it every year).

The biggest mistake I see with Launching? I know you’ve grabbed your notebook and expecting some great big list of technical or sales failures, right? Well, actually – That’s Not It!

When I first started on my epic quest to make launching easier for myself, I had this persistent thought crop up… ‘Is an easier launch even possible?’

I know what you’re thinking.. Launching can’t be easy or simple or anything but hard… am I right? I thought that way for so long in my business! Not only did I think it was hard, but I avoided it for years.

Is there anything more nerve-wracking than launching a new course to… no-one. That’s exactly what it feels like when you have a small email list.

Zero clients. Zero enquiries. Zero interest. What could be worse? You’ve poured your heart and your soul into perfecting your sales page, yet the results aren’t showing. Why?

Sales Pages are like Love letters…I know it’s a crazy idea but stick with me on this…

“I can’t launch yet, I need to grow my list first.” I hear this all the time and stay tuned because I’ve got some great news for you based on my own experiences. Not just my own, but also that of my clients.

Launching something in your business doesn’t have to be expensive! (I have some amazing stories for you, stick around). For the longest time, I avoided launching because I thought it was super expensive.

Business is a Marathon, not a sprint. For a long time in my business, I listened to the ‘gurus’ who told me if I really wanted my business to work, I’d put everything into it and make sacrifices.

Having a launch with zero sales is a rite of passage for most entrepreneurs. If this has happened to you, know that you’re not alone… And, as strange as it may sound, you are actually one step closer to your success. Because you know one more thing that doesn’t work.

“I’m nervous about putting something out there. What if it doesn’t work?” – These were the exact words spoken to me by my client in our first session, today.

Why is it so hard to write about my own failures? Even though I firmly believe that every failure helps me move towards my success?

Zero Clients. Zero Sales for Your Online Course. Can there be anything worse? Especially, if you’ve been doing all the time in the online groups, all the social media posts… Weren’t you doing what they told you to do? Well, here’s an interesting way to get more clients…

If you’re an introvert like me, the idea of sales conversations can be truly terrifying. It certainly was for me. I’d start thinking about how I had to be amazing and impress this person just so they would work with me.

The eternal question: Should I be working harder or actually slowing down a little? I struggle to find this balance in my business a lot which is why I’m writing this post right now.