Episode 22: Unmasking The Myth of Consistency in Business, with Coach: Tiffany Gilleland

Consistency Doesn’t Exist in Business

Today, I’m getting on my soapbox about the Myth of Consistency in business - Especially, this idea of 100% perfect consistency being the answer to everything in Marketing and Business.

100% Consistency was Unachievable Perfection

In this episode, I will share my own experiences with the Myth of Consistency, especially as a former perfectionist and how this thinking held me back from actually even taking action.

Failure was a Self-Fulfilling Prophecy

Because, every time I failed, I would just stop everything altogether thinking: ‘Well that’s it. I’ve failed. I’ll never make this work’ and the failure was a self-fulfilling prophecy that kept repeating.

Strategy, Identity and Energy

Instead, I want to talk about 3 factors which I find far more important: ‘Strategy, Identity and Energy’ which can then allow for consistency to become an adapt and shift model to achieve even better results.

Ditching 100% Consistency Doubled My Income

Embracing this alternative idea has allowed me to lose 20Kgs (40Lbs) and double my income in my coaching and marketing services business. Which holding to a 100% consistency ideal never allowed me to do.

If you Struggle with Consistency - This Episode will Help You

This episode will be especially powerful for anyone who struggles with ‘consistency’ in posting and signing clients in their coaching business (heck even if you struggle with it in your health, too).

Creating Opportunities in My Coaching and Marketing Services Business

I look forward to sharing my experiences and how my perspective shift on these things created more opportunities for me and maybe more importantly, stopped me from beating myself up over never being perfect because I’m human with ebbs and flows in energy not a perfect robot machine.

Inspired to do something Brave?

Share it with Tiffany and the community on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on & inspire others to do the Next Brave thing in their coaching business.

Find out more https://www.tiffanygstudios.com/

Listen on your favorite podcast app here: https://www.tiffanygstudios.com/business-bravery-podcast