Episode 69: Designing Success: Websites, Pricing & Confidence, with Expert: Ina Cadorin
How to Grow Your Business with a Squarespace Website Designer
Are you a coach or entrepreneur looking to elevate your online business? In this episode of the Business Bravery Podcast, I chat with Ina, a talented Squarespace website designer with a background in graphic design and IT consulting. We dive deep into website strategy, pricing confidence, networking, and how to create a business that works for you.
Why a Strong Website is Essential for Your Coaching Business
Your website is the foundation of your coaching business. It’s where potential clients learn about your services, book calls, and connect with your brand. Ina specializes in building and revamping Squarespace websites for small business owners and entrepreneurs.
She also helps her clients craft their website copy, ensuring they have a strong, clear message. By allowing her clients to take ownership of their content while she focuses on design, Ina creates a smooth workflow and empowers business owners to feel confident in their online presence.
The Power of VIP Days for Website Design
Ina has transitioned to VIP days—an intensive, full-day approach to working on a client’s website. This model allows her to dedicate focused time to a project, delivering high-quality results in a short period. I had the opportunity to collaborate with her on my own website, and her expert guidance made the process seamless.
For coaches and service-based business owners, working with a Squarespace website designer like Ina on a VIP day can be a game-changer. Instead of spending weeks trying to DIY your website, you can have a polished, professional site in just one day!
Pricing Your Services with Confidence
One of the biggest challenges in the online business world is setting the right price for your services. Ina shares her journey of gradually increasing her rates as she gained experience and confidence. She overcame the fear of charging more by focusing on the value she provides to her clients.
If you struggle with pricing in your coaching business, take inspiration from Ina. Confidence grows with experience, and pricing should reflect the transformation you offer, not just the time you spend.
Networking as an Introverted Entrepreneur
Growing your coaching business requires building relationships, but for introverts, networking can feel overwhelming. Ina shares how she pushed herself out of her comfort zone to connect with other business owners in an authentic way.
Instead of seeing networking as a transactional process, she focused on genuine connections. This shift made networking more enjoyable and ultimately led to more opportunities. If you’re an introvert looking to expand your network, start by building real relationships, not just seeking clients.
Create Your Own One-Page Website
Ina is hosting a workshop to help business owners create a one-page website that converts. The workshop includes multiple modules and group calls, allowing participants to work at their own pace with plenty of support. If you need a website but don’t know where to start, this workshop is a fantastic way to build a professional online presence quickly.
Take Action and Grow Your Coaching Business
Success in business comes from authenticity, balance, and continuous learning. Whether you need a website upgrade, help with pricing, or motivation to network, Ina’s insights can help you move forward with confidence.
Feeling inspired to take brave action in your coaching business? Share your journey with me and our community on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on!
Resources Mentioned:
Learn more about Ina: Pink Fig Creative
Connect on Instagram: @pinkfigcreative
Book a Tea Chat with Ina: Schedule Here
Join the Business Bravery Facebook Group: Click Here
Listen to the Business Bravery Podcast: Listen Here
Ready to take the next brave step in your business? Let’s do it together!
